Startup Finance, Explained Plainly
Practical, plain-English guides on FP&A, fundraising readiness, cash runway, and building a finance function that actually scales with you.
Tracking Cash Flow and Runway as a Small SaaS Team
Most teams track MRR closely and cash loosely. Here's the real runway math, plus a second number most founders never check.
Read the post →
Bookkeeper vs. Controller vs. Fractional CFO: Which Do You Actually Need?
Bookkeeper, controller, and CFO aren't three levels of the same job — they're three different jobs. Here's how to tell which one you need right now.
Read the post →How to Vet a Fractional CFO Without Getting Scammed
"Fractional CFO" isn't a licensed title. Here's exactly what to check before you hire one.
Read the post →When Does Outsourcing Bookkeeping Actually Make Sense?
Most founders wait too long to outsource bookkeeping. Here's the real signal it's time.
Read the post →What Do Investors Actually Expect to See in Due Diligence?
Due diligence catches founders off guard. Here's what investors actually expect to see.
Read the post →How to Validate a Startup Idea Before You Build
Customer interviews aren't enough. Here's how to financially validate an idea before you build.
Read the post →More guides on FP&A, fundraising, and runway planning are on the way — check back soon.