Startup Finance, Explained Plainly
Practical, plain-English guides on FP&A, fundraising readiness, cash runway, and building a finance function that actually scales with you.
How Much Cash Should Actually Stay Liquid?
Not all of your startup's cash belongs in the same account. Here's how to split it, backed by real numbers from the SVB collapse.
Read the post →Tracking Cash Flow and Runway as a Small SaaS Team
Most teams track MRR closely and cash loosely. Here's the real runway math, plus a second number most founders never check.
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Bookkeeper vs. Controller vs. Fractional CFO: Which Do You Actually Need?
Bookkeeper, controller, and CFO aren't three levels of the same job — they're three different jobs. Here's how to tell which one you need right now.
Read the post →How to Vet a Fractional CFO Without Getting Scammed
"Fractional CFO" isn't a licensed title. Here's exactly what to check before you hire one.
Read the post →When Does Outsourcing Bookkeeping Actually Make Sense?
Most founders wait too long to outsource bookkeeping. Here's the real signal it's time.
Read the post →What Do Investors Actually Expect to See in Due Diligence?
Due diligence catches founders off guard. Here's what investors actually expect to see.
Read the post →How to Validate a Startup Idea Before You Build
Customer interviews aren't enough. Here's how to financially validate an idea before you build.
Read the post →More guides on FP&A, fundraising, and runway planning are on the way — check back soon.